87 Point Marketing Plan

Marketing today’s property requires an expert with discretion, a myriad of contacts and extensive experience in selling Real Estate.

Going beyond standard services, Coldwell Banker and Joe and David Zadareky provide a full-service promotional approach that takes your Customized Marketing Plan to a higher level, drawing on the wide array of unique resources they provide. This gives you the distinct marketing edge to promote your property in the Local, National and Worldwide Markets. We succeed by creating property interest form a vast number of prospective buyers, thereby increasing the potential of selling your property for the highest price possible. We are proud our superb global agent network, powerful marketing resources and expertise.

Upon listing your property with Joe and David Zadareky, we will:

1) Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agents on MLS printout.

2) Provide Home Audit by Professional Interior Design Consultant to suggest constructive changes to your home to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer.

3) Provide you with home showing guidelines to help have the home prepared for appointments. (i.e. lighting, soft music, etc.)

4) Obtain and verify accurate methods of contacting the Sellers.

5) Gather information to help assess the Seller's needs.

6) Assess the Seller's timing.

7) Assess Seller's motivation.

8) Assess the Seller's immediate concerns.

9) Ask Seller questions about the property and themselves to learn how to better serve and provide helpful information if needed.

10) Discuss Seller’s purchase plans and determine whether Joe & David’s team can assist them in their next purchase or if we can research and find a qualified agent to assist the Sellers in their new location.

11) Provide Seller with relocation information if needed.

12) Determine how quickly the Seller needs to move.

13) Obtain information that will help prepare the listing, advertising and marketing materials. Questions will include: What type of improvements have you done to your house in the past five years? What other features of your home make it attractive to buyers? (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property?

14) Prepare seller by instructing them to gather home information: Encourage Seller to have copy of deed available. Encourage Seller to have a current tax bill available. Encourage Seller to have two sets of keys ready. One set of keys will be inserted in the lockbox; the other set will be kept at Joe & David’s office in case there is ever a problem with the first set. Encourage Seller to have copy a survey available. Encourage Seller to have a copy of their title policy and survey available if they have them.

15) Electronically measure home/rooms for MLS printout.

16) Using the information gathered in the initial meeting and tour of the subject property, Joe & David will then do research to begin to determine the market value of the property.

17) Research competitive properties that are currently on the market.

18) Research competitive properties that have been withdrawn.

19) Research competitive properties that are currently under contract.

20) Research expired properties (properties that did not sell during their time on the market).

21) Research competitive properties that have sold in the past six months.

22) Call agents, if needed, to discuss activity on the comparable properties they have listed in the area.

23) Research the previous sales activity (if any) on the Seller's home.

24) Enter the Seller's name and address in Joe & David's computer system to keep Seller informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of their property.

25) Strategically price home to enable it to show up on more MLS Searches.

26) Prepare an equity analysis to show seller expenses, closing costs and net proceeds.

27) Explain the use of the Residential Property Disclaimer Statement that you will complete that will be presented to the buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights.

28) Take high-quality full color professional digital photographs of the inside and outside of your home for marketing flyers, advertisements and the Internet.

29) Electronically submit your home listing information to the MRIS Multiple Listing Service for exposure to over 3,000 active real estate agents in the Greater Washington Multiple List Service Area.

30) Immediately submit digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing buyers and agents to view pictures when narrowing down homes they will actually tour.

31) Set up home Warranty, if you choose, to protect your home during listing period and for 12 months after the sale to reassure buyer of the quality of your home.

32) Install hi-tech lockbox to allow buyers and their agents to view your home conveniently but does not compromise your family’s security.

33) Write remarks within the MLS system specifying how you want the property to be shown.

34) Search the MLS System for Realtors most likely working with interested and capable buyers matching your home, then fax or email copies of your home listing information for them to review immediately.

35) Maximize showing potential through professional signage. Coldwell Banker has the most recognizable Logo and Trademark in Real Estate.

36) Install Coldwell Banker sign in front yard when allowed by Home Owners Association.

37) Text Message sign rider when allowed by Home Owners Association.

38) Create compelling “teaser” flyer to stimulate calls on your home.

39) Target market to determine who the most likely buyer willing to pay the highest price will be.

40) Create a property brochure of features and lifestyle benefits of your home for use by buyer agents showing your home. This will be prominently displayed in your kitchen or dining room.

41) Use other marketing techniques; such as offering free reports to multiply chances of buyers calling in, discussing, pre-qualifying for and touring your home.

42) Help Seller prepare the Homeowner’s Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing.

43) Prepare a financing sheet with several financing plans to educate buyers on methods to purchase your home.

44) Create a custom “Home Marketing Brochure” to be placed in your home for buyers & buyer’s agents to reference home features, area map, plat/lot map, floor plan (if available), tax information, and other possible buyer benefits.

45) Place advertising in the Tri-DC magazine – distributed free throughout the Greater Washington Region to approximately 100,000 people.

46) Place advertising in the Chronicle and South County Chronicle publications – reaching approximately 100,000 homes every month.

47) Prepare a Press Release regarding your property for distribution to Local and Metropolitan Media, when warranted.

48) Showcase your property nationally and internationally through Realtor.com, America Online, MSN, Netscape, Moving.com, Juno, Netzero, excite, iwon, wsj.com, compuserve, ColdwellBanker.com, cbmove.com, Zadareky.com, and more… Generating more than 10.5 million viewings per month.

49) Make your property a “Featured Home” on Realtor.com, the Internet’s #1 portal for Real Estate. This generates up to twenty times more page views of your property and places your home in front of the prospect first.

50) Market your property as a “Featured Home” on Zillow.com, with over 70 million homes currently listed targets both active buyers as well as homeowners seeking to keep up with local market trends.

51) Market your property as a “Featured Home” on MilitaryByOwner.com, the internets leading portal for marketing to the Military community, which is a key demographic in our area.

52) For, high-end listings, market your home on Coldwell Banker Previews, the #1 international portal for estate homes

53) Place advertising in the Connection Newspapers reaching approximately 10,000 homes every other week.

54) Develop buyer interest through our Online classified ads on Google Base, Craig’s List, Oodle, Trulia, Edgeio, Vast, Backpage, Hotpads, Propsmart and more.

55) Attract buyer interest through Television, Radio, and National Direct advertising… providing name recognition and top-of-mind awareness of Coldwell Banker.

56) Expose your property to over 127,000 Coldwell Banker Sales Professionals via Coldwell Banker networking events and our proprietary Intranet site.

57) Gain the inside track to prospects from around the globe through our Network of 4,000 offices and 550 Coldwell Banker International Offices in 25 Countries, Territories and Possessions.

58) Increase interest in your property through Coldwell Bankers affiliation with Cendant Mobility Services, the largest Relocation Network in the World.

59) Create prospect awareness for your property through the largest Broker Referral Network in North America, generating approximately 125,000 referrals each year.

60) Advertise home to my VIP Buyers as well as all qualified buyers in my database.

61) Submit a crisp, clean digital montage of photos complete with personally written remarks detailing your home - available to hundreds of millions of people via my website at www.zadareky.com and linked to several other sites.

62) Distribute flyer to other agents in my Coldwell Banker office.

63) Promote your home by distributing flyers and brochures to local lenders.

64) Promote your home to top Realtors in Northern Virginia area Real Estate Offices.

65) Log in all home showings to keep record of marketing activity and potential purchasers.

66) Follow up with all the agents who have shown your home via Home Feedback email system and voice mail to answer questions they may have.

67) Make forms available to entice other Realtors to report back buyer impressions on showings of your home.

68) Send a personalized letter to residents in your immediate neighborhood promoting the features and lifestyle benefits of your home. Often neighbors know of friends or family members who are thinking of moving into the neighborhood.

69) Prepare a weekly market analysis update of any activity in your neighborhood (i.e.: new homes on the market, homes that have sold etc) to keep you informed about key market conditions within your area.

70) Pre-qualify all buyers whom we will bring to your home before showings to avoid wasting your time with unqualified showings and buyers.

71) Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.

72) Cancellation Guarantee. 100% Satisfaction GUARANTEE.

73) Handle paperwork if price adjustment needed.

74) Receive Offer (if coming from another agent) and review important details of contract to determine best negotiating position.

75) Educate & explain all aspects of the legal sales contract, all counter offers, lead based paint, inspections, contingencies, etc, verify and follow up with the attorneys, verify prequalification, verify earnest money deposit.

76) Negotiate highest price and best terms for you and your situation.

77) Joe & David are devoted full time REALTORS - not part time real estate agents.

78) Highly trained office staff to process & track entire closing process.

79) Coordinate scheduling of appraisal and supply comparable sales if needed.

80) Coordinate scheduling termite inspection.

81) Coordinate scheduling of Home Inspection with other REALTOR and handle contingencies if any.

82) Coordinate and review with you any buyer requested inspections and assist cooperating agent with any problems that may arise relative to your home and the sale.

83) Coordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing.

84) Set up Final Walk through of your home for buyers and their agent.

85) Assist in scheduling the closing date for you and all parties.

86) Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures etc.).

87) Help you relocate locally, or out of area with highly experienced Coldwell Banker agents across the globe - you are sure to have the highest quality agent to help you on both sides of your move to make it worry and stress free.